Privacy Policy

This privacy policy sets out how Subthread Media Ltd ("Subthread", "we", "us" or "our") uses and protects your personal data.

1. IMPORTANT INFORMATION AND WHO WE ARE

This privacy policy gives you information about how Subthread Media Ltd collects and uses your personal data through your use of this website, including any data you may provide when you register with us, sign up to our newsletter, purchase a product or service, attend an event we host or participate in, or interact with us on social media.

This website is not intended for children and we do not knowingly collect data relating to children.

Controller

Subthread Media Ltd is the data controller and responsible for your personal data in accordance with this privacy policy.

2. THE TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU

We may collect, use, store and transfer different kinds of personal data about you including:

  • Identity Data: name, title, date of birth, gender.
  • Contact Data: address, email address, phone number.
  • Financial Data: bank account or payment card details.
  • Transaction Data: purchases, event bookings, payments.
  • Technical Data: IP address, browser type, time zone, device ID, platform.
  • Profile Data: login details, preferences, responses to surveys.
  • Usage Data: information on how you use our website and services.
  • Marketing & Communications Data: preferences for receiving communications.

We may also collect and use aggregated data for statistical or research purposes, which is not considered personal data under the law.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We collect personal data via:

Direct interactions:

When you:

  • Apply for our services
  • Subscribe to our newsletter
  • Engage with us on social media
  • Register for or attend our events
  • Contact us or provide feedback

4. HOW WE USE YOUR PERSONAL DATA

Legal basis:

We use your personal data on the following legal grounds:

  • Performance of a contract
  • Legitimate interests
  • Legal obligations
  • Consent, where required

Purposes:

Purpose

Type of Data

Legal Basis

Registering you as a customer or event attendee

Identity, Contact

Performance of a contract

Processing orders or bookings

Identity, Contact, Financial, Transaction

Performance of a contract; Legitimate interest (debt recovery)

Managing relationships

Identity, Contact, Profile

Contract; Legal obligation; Legitimate interest

Running competitions, surveys or promotions

Identity, Contact, Profile, Usage

Contract; Legitimate interest

Ensuring site security and business continuity

Identity, Contact, Technical

Legitimate interest; Legal obligation

Personalising content and ads

Identity, Profile, Usage, Marketing

Legitimate interest

Analytics and service improvements

Technical, Usage

Legitimate interest

Marketing and promotional messaging

Identity, Profile, Usage, Marketing

Legitimate interest; Consent where applicable

Direct marketing:

You will receive marketing communications from us if you’ve opted in or previously purchased from us and not opted out. You can unsubscribe anytime via the links in our messages.

Third-party marketing:

We will only share your data with third parties for their marketing purposes with your explicit consent.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with:

  • Service providers (e.g., Ghost, Stripe, Hubspot, Lu.ma, and others)
  • Professional advisors (legal, financial)
  • Event partners or sponsors (where you’ve opted in)
  • Third parties in the event of a business restructure, sale, or acquisition

All parties are bound by confidentiality and data protection obligations.

6. INTERNATIONAL TRANSFERS

If we transfer your data outside the UK (e.g., using overseas service providers), we ensure it is protected through legally approved safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Binding Corporate Rules
  • Data transfer agreements

7. DATA SECURITY

We have implemented appropriate security measures to protect your personal data from unauthorised access, loss, or misuse. Only authorised personnel and partners have access on a need-to-know basis.

8. DATA RETENTION

We retain your personal data only as long as necessary for the purpose for which it was collected, including legal, regulatory, or accounting obligations.

We may anonymise personal data for research/statistics indefinitely.

You have rights under UK data protection laws, including:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time
  • Data portability
  • Lodge a complaint with the ICO

To exercise any of these rights, contact us using the details in section 10.

10. CONTACT DETAILS

Email: data@thesubthread.com

Postal Address: Subthread Media Ltd, 128 City Road, London, United Kingdom, EC1V 2NX

11. COMPLAINTS

You may raise a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. We would appreciate the chance to address your concerns first—please contact us directly.

12. CHANGES TO THIS POLICY

This policy was last updated in August 2025. We may update it occasionally and encourage you to review it regularly. It’s important your personal data is up to date—please inform us of any changes.

Our website may link to other sites or services. We are not responsible for their privacy policies. Please read those policies when visiting third-party websites.