Co-founder, Editor-in-Chief & Marketer

Alex untangles ideas, finds the hidden connections, and makes sense of the noise – part editor, part marketer, part professional thread-puller. After years in digital publishing and brand building, Alex decided to make media that doesn’t just report the story, it starts one. At The Subthread, Alex hunts for the stories at the intersection of creativity, culture, and technology – the ones that make you stop scrolling and start thinking about what tomorrow looks like and how you can play a part.
When not shaping the editorial vision, Alex is plotting ways to grow the brand, spark debate, and prove that smart media can also be fun.

Want to talk creative?
Email alex@thesubthread.com

Co-founder, Writer & Head of Studio

Rich turns ideas into experiences you can see, hear, and feel. A community-builder first and a multimedia maestro second, he’s produced events that became the benchmarks of the broadcast industry and cultivated tribes of curious, creative people who actually show up. After running a studio at Digital Frontier, Rich started The Subthread with Alex in a mission to make media that grabs attention and refuses to let go. Here, he animates stories across video, audio, and visuals – the kind that make you lean in, pause, and pay attention. Outside production, he’s connecting people, sparking ideas, and making media a little more human along the way.

Have a story on innovation or tech?
Email rich@thesubthread.com

Editor & Host

Hannah is always looking for the why not just the what. Part reporter, part analyst she digs into the strategies, players, and platforms shaping the future of media and technology. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact. Not beholden to one format, Hannah likes to tell stories in whatever medium suits the narrative - be it audio, video, online or print.

Let's talk innovation!
Email hannah@thesubthread.com

Creative Director | Filmmaker

A filmmaker with more than 20 years of experience, Ben brings cinematic quality and creative direction to every project - from documentaries to product films to podcasts and live events.
With a master’s degree in Graphic Design and Communications and training from the New York Film Academy, Ben bridges design thinking and storytelling craft. His background means every frame is considered - not just for how it looks, but how it communicates.

Let's talk video!
Email ben@thesubthread.com