Meet The Team

Meet our small but mighty team.

Together we turn interviews into insight, events into communities and ideas into stories that marketers, brands and creatives actually want to come back to.

If you are running an event and would like one of us to host or speak on a panel, please get in touch with us direct or email to request specific speaker bios.

Name 1

Alex Zeevalkink - Co-founder, editor-in-chief & marketer

With a background in journalism, digital publishing and brand strategy, Alex has spent years helping media brands and marketers find the sharpest version of their message and deliver it through engaged storytelling. Before co-founding The Subthread, she held senior roles at The Drum, Digital Frontier, and Broadcast, where she learned how to build content, communities and events that audiences show up for. Now she brings that experience to every story and every Subthread event, combining editorial instinct with a marketer’s eye for positioning, audience and impact – and a constant focus on why it matters right now.

Name 2

Rich Hewes - Co-founder, writer & head of partnerships

Rich turns ideas into experiences you can see, hear, and feel. A community-builder first and a multimedia maestro second, he’s produced events that became the benchmarks of the broadcast industry and cultivated tribes of curious, creative people who actually show up. After running a studio at Digital Frontier, Rich started The Subthread with Alex in a mission to make media that grabs attention and refuses to let go. Here, he animates stories across video, audio, and visuals – the kind that make you lean in, pause, and pay attention. Outside production, he’s connecting people, sparking ideas, and making media a little more human along the way.

Name 3

Hannah Bowler - Editor, producer & host

Hannah is always looking for the why not just the what. Part reporter, part analyst she digs into the strategies, players, and platforms shaping the future of media and technology. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact. Not beholden to one format, Hannah likes to tell stories in whatever medium suits the narrative - be it audio, video, online or print.

Name 4

Ben Mills - Filmmaker

A filmmaker with more than 20 years of experience, Ben brings cinematic quality and creative direction to every project - from documentaries to product films to podcasts and live events. With a master’s degree in Graphic Design and Communications and training from the New York Film Academy, Ben bridges design thinking and storytelling craft. His background means every frame is considered - not just for how it looks, but how it communicates.