Roger Sho Gehrmann is a creative director turned sonic strategist who followed the noise and never came back. After leading brands across APAC and running creative at Pandora, he now helps global companies design the sounds that stick.
Bad Bunny didn’t switch languages or adapt to the mainstream – and he still ended up owning the Grammys, the Super Bowl and the charts in China. For brands, his rise is a reminder that you can’t buy your way into culture for a quarter and call it a strategy, you need to stay authentic.
Roger Gehrmann