Brandmakers with Ben Kendall, VP Brand and Creative at Semrush
A candid catch‑up with Semrush’s Ben Kendall on AI search panic, why the fundamentals of brand building haven’t changed, and how to stay visible in an AI‑shaped world.
Where Do Brand Leaders Go for Inspiration?
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler
Uncut with Jonathan Emmins, Founder & Global CEO of Amplify
This episode of the agency leadership series Uncut sees The Subthread sit down with Jonathan Emmins, founder and global CEO of Amplify. He unpacks what it takes to run a global creative agency that builds worlds for global brands and still feel, in Jonathan’s words, “like a kid in a sweet shop.”
Alex Zeevalkink
Stop Trying to “Do Gaming” All at Once
Brands keep treating gaming like one big channel to conquer instead of a culture to earn their way into. But the real question isn’t how to “get into gaming,” but which part of gaming would actually welcome your brand, writes Darragh Barker, senior strategist at Coolr.
Darragh Barker