Welcome back to a very exciting episode of Brandmakers with James Rothwell, who is senior vice president of marketing at one of Europe’s biggest advertisers Zalando. James is at the heart of a transformation with the company moving away from acting like an advertiser to become more like a publisher.
In this conversation, James lays out why he thinks content and entertainment are the future of marketing as he sets out his plan to take Zalando from a clothing retailer to a fashion and lifestyle brand.
Season 1 of Brandmakers is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.
