And we're back, this week the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX.
Its director of brand and marketing, Paul Ridsdale, has been marketing the British broadcaster ITV for over 17 years, and has been a part of its journey from a TV channel to a streaming service and content creator.
In this episode, presenter Hannah Bowler digs into the rise of the “browsing audience” and what that shift means for how modern viewers discover and connect with content.
Season 1 of Brandmakers is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.
