Bridging the Experience Gap for Virtual Artists
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
Don’t Fire the Pit Crew
One of the UK's most recognized adtech specialists draws parallels between the future of advertising and the world's most famous motorsport. He argues that, like in Formula One, it doesn't matter how much data you have, without the best people on your team you won't win.
Contributor
Uncut with Tyler Berry and Rob Pratt, Creative Partners and Co-founders of YeahNice
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Tyler Berry and Rob Pratt, co-founders of creative branding studio YeahNice.
Alex Zeevalkink
‘The Feed’ Is a Blip in Our Cultural History
As more countries ban social media for children, it’s tempting to frame this as overreach. But what if it’s just the inevitable backlash to a system that’s reengineered itself from social glue to outrage casino? And how should brands react to all this?
Jed Hallam
Uncut with Emma Shuldham, Managing Director at Attachment
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Emma Shuldham, managing director at entertainment and culture agency Attachment.
Alex Zeevalkink
