Bridging the Experience Gap for Virtual Artists
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
Watch: The Director Building a New Creative Renaissance
He’s turned people’s heartbeats into living artworks, translated brainwaves, and at the time of recording he was building an installation that places you inside the mind of an Alzheimer’s patient. Multidisciplinary artist Otto Plesner on why and how creativity can make the world a better place.
Rich Hewes
Watch: The Data Designer Making Numbers Mean Something
She’s turned a Kubrick film, a David Bowie single and 13.8 billion years of history into beautiful data-driven art. Apostrophe One founder Valentina D’Efilippo on why data design is more clarification than simplification, and how brands can utilize data's storytelling power.
Rich Hewes
Why Effort Is Becoming Marketing’s Most Valuable Currency
Audiences are exhausted by optimization and can smell a shortcut a mile off. The agencies and strategists behind recent culture research argue that visible effort – not speed or scale – is now what earns a brand attention, and respect.
Hannah Bowler
Brandmakers: Adobe’s Simon Morris on Staying Ahead of the Marketers He Sells To
He’s spent 14 years at Adobe, watching it reinvent itself from boxed software to subscription giant to AI powerhouse. Now VP of International Marketing Simon Morris has a job harder than many: staying one step ahead of the very marketers he’s marketing to.
Alex Zeevalkink
Sports Sponsorship’s Hidden Advantage: Why Hospitality Beats Visibility
Sponsors spend millions to be seen, but then frequently don’t truly activate their most valuable right, hospitality. Here’s how to turn the access already paid for into memorable experiences and long-lasting relationships.
Matthew Blake
