Bridging the Experience Gap for Virtual Artists
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
The AI Threat Everyone’s Getting Wrong
Every leader in The Subthread’s Uncut series, which features agency leaders from across various disciplines, had something to say about AI. What’s striking is how little they agree. Three of them – Rosh Singh, Nomi Leasure and Emily Rickard – map the real risk in three completely different places.
Alex Zeevalkink
From Creating Campaigns to Crafting Collections
The Midnight Club has made jewelry, candles, honey and now a fashion line with Bianca Saunders. Managing director Emily Mitchell on working without a brief, becoming its own client, and what agencies risk when they create their own things.
Hannah Bowler
The Online World of Analogue Living
We’ve become used to sharing everything online, but now people are finding enjoyment of experiences without an audience. Annie Harte explores the resurgence of analogue culture and what it could teach brands about creating spaces not just for performance.
Annie Harte