Designing for the Feeling: How AI Can Support Creativity and Shapes the Future of Experiences
Audiences aren’t chasing bigger, louder nights anymore. They want experiences that feel human, intentional and emotionally rewarding. Here’s why the next decade of events will belong to those who design for emotional resonance first and use AI as a powerful, but purely supportive, tool.
Innovation Is a Mindset, Not a Process
Creativity used to be about chasing ideas worth talking about. Now, as tech eats the word “innovation,” Wayne Deakin and Jeff Bowerman argue that real progress still comes from wandering minds, bold experiments, and work that actually moves people.
Hannah Bowler
What Real Community Looks Like (And How to Build It)
“Community” is on every marketer's deck right now, but most brands are just renaming their audience strategy. Here’s a more honest – and more hopeful – way to think about audience, fandom and community in a post‑mass‑reach, AI‑everywhere world.
Alex Zeevalkink
Football Isn’t Just the 90 Minutes Anymore: 3 Signals for 2026
If you care about how brands show up around big cultural moments, this summer’s World Cup is going to be a stress test. Not just for creative work, but for how well we understand what football actually provides people with in 2026.
Rich Hewes
