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"Brand’s Got Its Mojo Back"

"Brand’s Got Its Mojo Back"

Senior brand marketer Cassie Hall explains why brand building is now becoming training data and how she is excited to finally see the return of brand marketing.

Brands & Branding Marketing

Hannah Bowler

Hannah Bowler

Aug 17, 2026 — 4 min read
Reframing Brand Building for the Age of AI Search

Reframing Brand Building for the Age of AI Search

Marketers love a good existential crisis. AI search is just the latest, says Ben Kendall, VP brand and creative at Semrush.

Tech Marketing

Hannah Bowler

Hannah Bowler

Aug 5, 2026 — 4 min read
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