Luxury has traditionally been about creating desirability through things other people can’t afford. Ffern has developed a different proposition, one based on scarcity, storytelling, and craft but without the usual luxury price point.
Ffern, a Somerset-made natural fragrance brand, only releases four perfumes a year, one for each season, and produces them in small batches. Customers can’t buy a bottle whenever they feel like it. Instead, they sign up to Ffern’s “ledger” and enter a ballot, with no guarantee they will make the cut.
Selling Scarcity
The company, founded in 2017, has a point of view on the rest of the fragrance industry, and is comfortable calling it out.
