Your dishwasher dies and you need a new one. A year ago, you would have gone to Google, searched “dishwashers,” and clicked whichever retailer ranked highest.
Today, you open an AI assistant and ask it to tell you which dishwasher fits your exact needs. It will trawl reviews, consumer publications, and social platforms like Reddit and YouTube to generate a list of recommendations. You can then compare, pick a match, and jump straight to the brand’s product page.
With Shopify and OpenAI’s recent integration, ChatGPT users in the US can soon buy from Shopify merchants without leaving the chat. Ask “most eco‑friendly slimline dishwasher,” and ChatGPT can surface relevant products – and if instant checkout is supported, you place the order and wait for the merchant to accept, and the dishwasher is on its way.
Discovery Moved into Chat
The way we discover and buy has fundamentally changed. Brands now need to explore new tactics to be ranked and recommended, especially if potential customers never leave the AI chat environment.
