"I had always been into music, culture, and voraciously read literally everything I possibly could.”
During the 1990s, Nate Skinner devoured GQ, Melody Maker and the cult design publication Ray Gun. He'd buy CDs not just to listen to, but to pore over the liner notes, tracing producers, photographers and collaborators from one band to another.
"That opened up a whole other trove of culture,” Nate tells Hannah Bowler in a recent episode of Brandmakers.
Looking back, Nate sees those rabbit holes as his first education in branding. Learning how ideas spread between people, scenes and communities. Being informed by “pockets of culture” that resonate on a deeper level rather than thinking of how to market a functional product.
