Every few years, marketing finds itself staring down another existential threat. Today it's AI search. Before that it was the death of cookies, the rise of performance marketing and the endless debate over whether brand building still pays off.
Ben Kendall tends to see those moments differently. For the former Red Bull and Airbnb marketer, now leading brand and creative at Semrush, disruption is simply another creative challenge to solve.
Sitting down in Cannes for a special episode of Brandmakers, Ben was optimistic about the industry and the future of brand marketing. He also reminded marketers to take a step back and find the “fun” in their work again.
