Switzerland: The Iconic Brand That Created Trust by Doing
Switzerland didn’t advertise its way into trust but instead it built and protected it. It turned a minimal flag, strict origin standards, and consistent performance into the world’s neatest quality mark desired by other brands.
Love’s Weird: Why Imperfect Brands Win Deeper Affection
In a culture hooked on scroll-stopping tricks, the real competitive edge for brands isn’t understanding and playing into the algorithm, it’s about being brave enough to lean into a niche, be a bit weird, and show up unmistakably themselves.
Sam Hollis
Brandmakers with Louise Foley, Director of Marketing, Europe at Pinterest
Listen on Spotify Listen on Apple Music Watch on YouTube Welcome back, it's week three of the Brandmakers podcast, and Hannah is joined this week by Louise Foley, who is director of marketing, Europe at Pinterest. Louise and Hannah got stuck into the subject of trends and signals, and what marketers need to do to stay on the right side of cultural relevance. She also detailed her own marketing strategy and her push into fun and meaningful experiential events. Disclaimer: we recorded thi
Hannah Bowler
Sport as the Operating System for Culture
Sport has stopped being just a sponsorship channel and has slowly but surely become the operating system for culture. Leagues, brands and athletes can all win if they treat every fan touchpoint as part of an always‑on, integrated experience, rather than a row of logos on shirts or around a pitch.
Alex Zeevalkink
From Cost Centre to Growth Engine: How AI Has Pushed Creativity Center Stage
Thanks to AI we’re moving to one-to-one advertising. The catch is, it only works if you can produce and iterate enough distinct creative for the machines to find the right ad for the right person at the right moment. Creative is no longer a cost centre, it’s now the growth engine.
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