Switzerland: The Iconic Brand That Created Trust by Doing
Switzerland didn’t advertise its way into trust but instead it built and protected it. It turned a minimal flag, strict origin standards, and consistent performance into the world’s neatest quality mark desired by other brands.
Guiding Agencies With Values
A lot of company values are worth no more than the paper they’re written on. But many agency leaders I spoke to during the first season of Uncut shared with me their guiding principles, which was often a motto they saw as the agency’s operating instructions.
Alex Zeevalkink
The New Media Hire: Why Agencies Now Want Mathematicians, Not Marketers
Media buying has become a numbers game. Now some agencies are tearing up the hiring playbook and recruiting mathematicians, economists and computer scientists over advertising graduates, and betting that curiosity beats a marketing CV.
Hannah Bowler
When Looking the Part Is No Longer Enough
AI has made competent creative almost frictionless to produce. But raising the floor isn’t the same as raising the ceiling, and if agencies mistake output for creativity, they’ll erode the one advantage they have left, writes Arthur Perez, managing director at Stereo Creative.
Arthur Perez
Why Digital Brands Are Going All In on the Real World
ESPN and United Airlines just turned a fantasy football draft into a literal mile-high event. It is just one of the signs that digital-native brands are starting to chase something a screen can’t give them: a real moment, shared in person.
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