Switzerland: The Iconic Brand That Created Trust by Doing
Switzerland didn’t advertise its way into trust but instead it built and protected it. It turned a minimal flag, strict origin standards, and consistent performance into the world’s neatest quality mark desired by other brands.
The Online World of Analogue Living
We’ve become used to sharing everything online, but now people are finding enjoyment of experiences without an audience. Annie Harte explores the resurgence of analogue culture and what it could teach brands about creating spaces not just for performance.
Contributor
The AI Threat Everyone’s Getting Wrong
Every leader in The Subthread’s Uncut series, which features agency leaders from across various disciplines, had something to say about AI. What’s striking is how little they agree. Three of them – Rosh Singh, Nomi Leasure and Emily Rickard – map the real risk in three completely different places.
Alex Zeevalkink
AI Can Have My Print Production Work
Designers used to spend hours turning creative ideas into print-ready files. Juliet Faldin has started handing much of that work to AI. She shares how she’s using the technology to take the grind out of print production and put more time back into the thinking.
Juliet Faldin
The Age of the Connected Leader
Leaders used to build their careers by becoming experts in one thing. Now, they need to understand how different kinds of expertise work together as AI reshapes every part of an organization. Anne Stagg shares her view on why connected thinking is becoming one of the defining skills of leadership.
Anne Stagg