Brands & Branding

Where brands learn to earn attention, not buy it. We explore identity systems, positioning, and the craft of distinctiveness – from sonic logos to service design – so brand marketers and makers can build brands people actually care about.

AI Can Make Images, But Only Humans Can Make Meaning

Filmmaker Jonas Hegi is using AI to push creative boundaries at Builders Club, proving that in a world of automated visuals, meaning and originality still matter most.

Brands & Branding Creativity

Hannah Bowler

Sep 23, 2025 — 5 min read

Culture Code - Where Art, Design & Tech Collide

Introducing Culture Code, my new podcast series for The Subthread. This is where art, design, and technology collide in the wild, and where brands come to take notes.

Culture Brands & Branding

Alex Zeevalkink

Sep 23, 2025 — 1 min read