The signals beneath the noise. We track slow culture, emerging scenes, and values shifts shaping how people live, work, play – and what that means for the products, media, and experiences they choose next.
The white coat no longer owns experimentation. Today, it’s far messier than that, writes brand strategist and cultural critic James Kirkham. Today, the proving ground for new technology is not a sterile lab but a virtual pit at a gig, a queue for a fashion drop, or the resale market for a digital trainer. Before Fortnite hosted a concert the idea of millions logging in to a video game to watch a pop concert or music event was laughable. Before Gucci sold untouchable shoes, the idea of paying fo
James Kirkham
