There are a million and one creative AI tools on the market right now, each company spending a lot of money to tell you that their technology and features are the best of the bunch. Since I spend my days talking to the people who are actually using these platforms on a daily basis to create brand work, I thought I would spotlight the ones that are being chalked up as the game changers.
I first heard about Flora when interviewing the art director Charlotte Cripps when we spoke in July. “I’ve been playing around with Flora which is amazing, I love it,” she told me at the time. “It looks a bit frightening at the start because it has screens with nodes. It can be a bit intimidating, but it’s actually really simple to use,” Charlotte said. She’s been using Flora to create entire animations with very little content by just giving a start and an end frame. “I find that absolutely fascinating, it is great to use and actually some of my best AI is being done on Flora.”
