Attachment was built on a simple belief: people buy people. Emma unpacks what that really means in a world where “culture” is everywhere and talent is quite fragmented across industries, niches and platforms.
She explains how Attachment helps brands show up in entertainment and culture through the lens of talent, what it takes to build an “elite squad” of 22 experts rather than an army of generalists, and why one of their core values is, quite literally, “don’t be a dick.”
They also dig into how social and creator culture have democratized the movie star, why the best work still comes down to relationships and human connection, what brands like Gap and CeraVe are getting right, and why unskippable entertainment has one up on any ad.
Along the way, Emma talks candidly about leadership, feedback, the myth of the “work family,” and why fun at work isn’t a nice-to-have but a strategic advantage.
To see more interviews with leaders from across a range of agencies and to find out how they grow, motivate and innovate their teams, check out The Subthread's Uncut series.
