Founder & Editor-in-Chief
“Community” is on every marketer's deck right now, but most brands are just renaming their audience strategy. Here’s a more honest – and more hopeful – way to think about audience, fandom and community in a post‑mass‑reach, AI‑everywhere world.
Alex Zeevalkink
Innovation rarely fails because the ideas aren’t there. It fails because teams don’t have time, safety, or a clear “why.” Here’s what I’ve learned about leadership from the people who actually make room for new things – and what that looks like on the inside.
Alex Zeevalkink
Switzerland didn’t advertise its way into trust but instead it built and protected it. It turned a minimal flag, strict origin standards, and consistent performance into the world’s neatest quality mark desired by other brands.
Alex Zeevalkink
Micro‑scenes, meme logic, and IRL moments shape youth marketing. Tech and AI aren’t the headline for these audiences, it's just a tool. Usefulness and participation, those are the areas to win. Louise Millar of Seed champions collaborative, human‑led designed experiences with results that travel.
Alex Zeevalkink
