Design is getting messier, deliberately so
Imperfection, rawness, and the rejection of polish are set to dominate design and branding this year. After years of hyper-polished branding, designers are embracing work that feels visibly made by hand.
Tech as a Tool, Culture as a Compass
Micro‑scenes, meme logic, and IRL moments shape youth marketing. Tech and AI aren’t the headline for these audiences, it's just a tool. Usefulness and participation, those are the areas to win. Louise Millar of Seed champions collaborative, human‑led designed experiences with results that travel.
Alex Zeevalkink
The Digital Recalibration: The Rebirth of The Indie Internet
A quiet revolt against Big Social’s optimized sameness: why people are retreating from performative feeds into smaller, human rooms. This is where brands can only earn trust by participating, and the internet gets cosily small again, writes Unfound Studio’s Tebo Mpanza.
Tebo Mpanza
