Designing for the Feeling: How AI Can Support Creativity and Shapes the Future of Experiences
Audiences aren’t chasing bigger, louder nights anymore. They want experiences that feel human, intentional and emotionally rewarding. Here’s why the next decade of events will belong to those who design for emotional resonance first and use AI as a powerful, but purely supportive, tool.
Branded Entertainment’s Second Act
Branded entertainment didn't live up to the early hype. Now, with ad performance dropping off and entertainment financing under strain, brands and producers are starting to look for each other once more. But how can these partnerships truly work for both parties in the future? Hannah Bowler reports.
Hannah Bowler
What the Languages of Football Can Teach Brands About Cultural Nuance
Global campaigns don’t fail on grammar when it comes to translations, they fail on nuance. This piece argues that translation gets you on the pitch, but only real cultural fluency turns a global brand into a local one people actually care about.
Contributor
Hold Your Nerve: Why CMOs Win by Doing Less, Better
In an era of fragmented media, brands are tempted to be everywhere at once. Pandora's marketing director Stephanie Legg argues for doing fewer things better. Here she discusses Schuh’s fight to regain cultural relevance to why CMOs must own the full funnel.
Hannah Bowler