Designing for the Feeling: How AI Can Support Creativity and Shapes the Future of Experiences
Audiences aren’t chasing bigger, louder nights anymore. They want experiences that feel human, intentional and emotionally rewarding. Here’s why the next decade of events will belong to those who design for emotional resonance first and use AI as a powerful, but purely supportive, tool.
From Cost Centre to Growth Engine: How AI Has Pushed Creativity Center Stage
Thanks to AI we’re moving to one-to-one advertising. The catch is, it only works if you can produce and iterate enough distinct creative for the machines to find the right ad for the right person at the right moment. Creative is no longer a cost centre, it’s now the growth engine.
Contributor
From Vanity Metrics to Sanity Metrics: Why Social’s Real Wins Don’t Show Up on a Slide
A quiet manifesto for marketers who’ve fallen out of love with big numbers, and want to measure what actually sticks, such as the saves, shares and small corners of the internet where fandom, not reach, does the real work.
Cathelijne Noortman
Brandmakers with Paul Ridsdale, Director of Brand & Marketing at ITV
Listen on Spotify Listen on Apple Music Watch on YouTube And we're back, this week the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX. Its director of brand and marketing, Paul Ridsdale, has been marketing the British broadcaster ITV for over 17 years, and has been a part of its journey from a TV channel to a streaming service and content creator. In this episode, presenter Hannah Bowl
Hannah Bowler
The End of the User Journey: Why the Future of Experience is a Conversation
As we move towards intelligence you can talk to, and a world where the interface breaks free from the screen, designers need to rethink their approach. The next era of design isn’t about making better journeys; it’s about dismantling them.
Annie Bedard
Pinterest’s Louder, Bolder Bet: Culture-Led Marketing and Real-World Creation
After two decades of growth, Pinterest is stepping into the cultural spotlight – doubling down on experiential activations, product differentiation, and moments where the platform has a legitimate role to play, on and offline.
Hannah Bowler