Most people know Bluesky as an alternative to X. But during a session at SXSW London, chief operating officer Rose Wang made the case that Bluesky is not trying to build another social media platform but wants to rebuild the foundations of social media itself.
Can Bluesky Rebuild the Foundations of Social Media?
As trust in big social platforms keeps eroding further, Bluesky continues to build a new kind of social infrastructure: open protocols, portable identities and community‑run feeds where scientists and specialists help verify what you see.
The Internet is Too Generic by Design
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
Why Your Branded AI Needs a Soul
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Rosh Singh
How Nike Is Rebuilding Its Universe of Football
Street football, a cast that stretches from Ronaldo to Kim Kardashian, and football positioned as pop culture. Nike’s latest football campaign shows how big brands should start to think "culture-first" when it comes to major sporting events.
Rich Hewes