Sponsors spend millions to be seen, but then frequently don’t truly activate their most valuable right, hospitality. Here’s how to turn the access already paid for into memorable experiences and long-lasting relationships.
Official partners and sponsors have spent millions battling for attention and exposure during a busy summer of sport. According to data from Nielsen Sports, sport sponsorships account for a staggering 72% of the European sponsorship market, a segment valued at nearly 25 billion euros.
Most of these sponsorships are engineered for global visibility, but in their pursuit of exposure, many companies overlook the power of their hospitality rights to generate growth.
She’s turned a Kubrick film, a David Bowie single and 13.8 billion years of history into beautiful data-driven art. Apostrophe One founder Valentina D’Efilippo on why data design is more clarification than simplification, and how brands can utilize data's storytelling power.
Rich Hewes
