Micro‑Learning the Machines
As AI platforms iterate at breakneck speed, MSQ’s Steve Gatfield argues for task-based training, reusable prompt libraries, and interoperable stacks. He hopes teams stop using AI for search and encourages them to start shaping models that can turn into real working partners focused on outcomes.
The New Media Hire: Why Agencies Now Want Mathematicians, Not Marketers
Media buying has become a numbers game. Now some agencies are tearing up the hiring playbook and recruiting mathematicians, economists and computer scientists over advertising graduates, and betting that curiosity beats a marketing CV.
Hannah Bowler
Beyond Drinks and Perks: What Company Culture Really Means to Creative Leaders
Forget the pizza and Thursday drinks. Brand and creative leaders at Lovable, OpenAI, Lloyds and Semrush reveal what will actually shape a company’s culture – and why customers feel the difference even when they never see it.
Hannah Bowler
Guiding Agencies With Values
A lot of company values are worth no more than the paper they’re written on. But many agency leaders I spoke to during the first season of Uncut shared with me their guiding principles, which was often a motto they saw as the agency’s operating instructions.
Alex Zeevalkink
