If I asked you if you’d seen the latest TikTok from Becki-Jo, Bemi Orojuogun or Francis Bourgeois? Would you know who all three are? (Surely everyone knows Francis by now, right?)
And what if I pitched a man who wears thick orange tan, sharp marker lip liner and homemade tinfoil hoop earrings to your beauty brand? Or I pitched a Nigerian mental health nurse who likes to stand in front of buses to your English heritage fashion label?
It’s probably the making of a very awkward stakeholder Zoom call.
