How WeTransfer Turned Cultural Impact into Brand Strategy Every brand wants to be part of culture, but few understand what that really means. For most, “culture” is a line in a marketing strategy; for the file-transfer company WeTransfer, it’s the reason it exists. Culture Creativity Hannah Bowler Nov 11, 2025 — 6 min read
Brave by Design We sit down with BFB Labs’ head of product, Nabeena Mali, to unpack how Lumi Nova offers therapeutic digital intervention to children – and how her process of co‑creation, analog sketching, and a lean tool stack turn therapy into playable progress. Design Tech Alex Zeevalkink Nov 10, 2025 — 5 min read
Is Being Great at One Thing Still Enough in the Age of AI? From agencies to global brands, a new kind of talent is emerging – people who are increasingly adaptable, curious, and fluent across disciplines. Marketing Rich Hewes Nov 5, 2025 — 5 min read
Your Next User Is Probably a Robot: Web Design in the Agentic Era The dawn of what is grandly titled ‘the agentic era,’ where AI does things instead of just saying things, creates a new set of challenges for anyone designing a website in 2025. Tech Design Max Ottignon Nov 5, 2025 — 5 min read
When Brands Start to Speak Voice is becoming the primary interface, forcing brands to define how they sound, not just how they look. Branding Hannah Bowler Nov 3, 2025 — 4 min read
How to Build Brands That Stand the Test of Time Three brand and marketing specialists from Skyscanner, Ancient + Brave and Veed, on making space for play, smart experiments, and fast failure so innovation lasts beyond the trend cycle. Branding Hannah Bowler Oct 30, 2025 — 4 min read
Why Microsoft’s Clippy Comeback Says More About Brand Trust Than Nostalgia Microsoft’s new Copilot avatar Mico hides a familiar face, and in doing so, reveals why familiarity still builds trust in a world obsessed with innovation. Branding Culture Rich Hewes Oct 29, 2025 — 4 min read
When Ritual Becomes Design Gianni Tozzi, FutureBrand’s global chief creative officer, says brand spaces are learning to feel – moving from campaigns to rituals where adaptive tech and sensorial design turn everyday moments into emotional cues. Branding Marketing Gianni Tozzi Oct 28, 2025 — 4 min read
