The Subthread (Page 2)

Micro‑Learning the Machines

As AI platforms iterate at breakneck speed, MSQ’s Steve Gatfield argues for task-based training, reusable prompt libraries, and interoperable stacks. He hopes teams stop using AI for search and encourages them to start shaping models that can turn into real working partners focused on outcomes.

Tech

Hannah Bowler

Dec 8, 2025 — 4 min read

The Algorithm Has No Feelings. Social Media Still Does

As automation creeps across every corner of social, the posts that actually move people still come from a very human place.

Marketing

Rich Hewes

Dec 3, 2025 — 7 min read

Creator-led Live Media Is Here, Many Brands Aren’t Ready

Streaming has shattered the old broadcast model. In a creator‑led era where attention lives in chats, clips, and memes, brands must rethink sponsorship measurement around participation, virality, and outcomes – or risk irrelevance.

Marketing Culture

Contributor

Dec 3, 2025 — 3 min read

Creative R&D Sprints: Turn Experiments Into Shippable Ideas

A 7‑day sprint for marketing teams to stress‑test creative directions fast, so the strong ideas move forward and the weak ones don’t eat your days or budget.

Marketing

Janelle Jones

Dec 2, 2025 — 4 min read

The Productivity Playbook: CapCut

This week we’re looking at CapCut, which can turn messy clips into shareable social videos fast and is built for small teams and solo creators.

Productivity Productivity Playbook

Rich Hewes

Nov 27, 2025 — 5 min read

Forget About Micro‑Aesthetics, Find Macro Truths

We don’t live in one stream anymore – we surf many. Trends come and go, but shared moments and routines are what shapes the culture brands should care about. We just need to slow down to see what really matters.

Culture

Alex Zeevalkink

Nov 26, 2025 — 4 min read

Digital Twin, Human Truth

Marketers are piloting audience digital twins to shortcut slow and siloed research. Anthropologist Adam Bai argues twins built on representative data, validated against humans, can bridge the ‘say vs do gap’ and speed decisions across teams.

Marketing Tech

Hannah Bowler

Nov 25, 2025 — 5 min read

Keeping authenticity when writing with AI (without becoming a slop brand)

AI can accelerate your written work. It can also really flatten your brand. Here’s how to keep your voice – and your audience’s trust – intact.

Marketing

Tom Rivers

Nov 21, 2025 — 2 min read