Trust in our institutions and in business is being tested. Even without touching the bigger, more disturbing political stories dominating the news cycle, people are increasingly skeptical of what they see online. Scams, AI-generated slop, harmful content, misinformation and sheer bombardment have combined to erode confidence in digital spaces. Inevitably, advertising gets caught in the fallout.
Why Brand Trust Is Needed Now More Than Ever
In a noisy, AI-saturated world, trust is the most important metric deciding which brands still get through.
Where Do Brand Leaders Go for Inspiration?
For the first season of Brandmakers, Hannah Bowler spoke to leaders across some of today's innovative brands, such as Notion, Zalando and Pinterest. During each interview she asked where the brand marketers go to reset and refill, and how they keep their minds fresh for new ideas.
Hannah Bowler
The Internet is Too Generic by Design
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
Why Your Branded AI Needs a Soul
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Rosh Singh