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From SEO to GEO: How Brands Get Recommended by AI

From SEO to GEO: How Brands Get Recommended by AI

AI assistants now shape product discovery. GEO helps brands earn recommendations where we seek for answers.

Marketing

Hannah Bowler

Hannah Bowler

Oct 16, 2025 — 4 min read
Testing Culture Before It Happens

Testing Culture Before It Happens

Inside Artificial Societies, the startup using AI to model human behavior so brands can see how ideas spread, or backfire, before they launch.

Marketing Culture

Rich Hewes

Rich Hewes

Oct 15, 2025 — 5 min read
Beyond the Rebrand: Building a Tech-Enabled Culture of Design

Beyond the Rebrand: Building a Tech-Enabled Culture of Design

Inside Skyscanner’s shift from a visual refresh to a design-led operating system – powered by templates, automation, and emerging tools.

Branding Marketing

Hannah Bowler

Hannah Bowler

Oct 13, 2025 — 5 min read
Glass vs Screens: Why Smart Glasses Won’t Kill Our Phones – Yet

Glass vs Screens: Why Smart Glasses Won’t Kill Our Phones – Yet

As Snap, Meta, Apple, and Google race toward a screenless future, early demos hint at real utility and new social norms. The question isn’t if we’ll switch, but how we’ll coexist.

Tech Culture

Hannah Bowler

Hannah Bowler

Oct 8, 2025 — 4 min read
The Problem With Brands and Fast Trends

The Problem With Brands and Fast Trends

Joey Zeelen from cultural insights & strategy studio ØUTLIER explains why brands need to stop chasing what’s hot and start understanding what’s human.

Culture

Joey Zeelen

Joey Zeelen

Oct 7, 2025 — 4 min read
Attention is Finite: Eugene Healey on Structuring for Creative Scale

Attention is Finite: Eugene Healey on Structuring for Creative Scale

Eugene Healey doesn’t waste words. A brand strategist with a clinician’s eye for culture, he thinks brands need to rewire themselves to handle the “enormous” amounts of creative that tech will enable.

Culture Branding

Hannah Bowler

Hannah Bowler

Oct 7, 2025 — 3 min read
The Designer’s Shortcut: Branding, UI, UX

The Designer’s Shortcut: Branding, UI, UX

We tell ourselves inspiration is a simple errand: open Pinterest or Instagram, take a walk, buy a coffee, return with a spark. In reality, it’s more like skimming a library’s returns cart, you have to go through stacks of almosts to reach the book you actually need.

Branding Creativity

Alex Zeevalkink

Alex Zeevalkink

Oct 2, 2025 — 2 min read
Future Makers Live: Insights You Can Use Tomorrow

Future Makers Live: Insights You Can Use Tomorrow

We started The Subthread to spotlight the people shaping what’s next – and to turn great ideas into real-world conversations. This month, we’re bringing the community together for the first time.

Branding Marketing

Alex Zeevalkink

Alex Zeevalkink

Oct 1, 2025 — 1 min read

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