After quietly occupying a part of the internet for more than 20 years, Pinterest wants to take a new approach to be louder, bolder and far more willing to take cultural risks.
When Louise Foley first joined Pinterest six years ago she says it was a “little bit apologetic” as a brand. “It was just quietly doing its thing. We knew that people loved it, but we didn't really shout out about it,” she reflects.
Louise was previously at Snapchat during what she says was the “most innovative time” its development. Now at Pinterest the platform is “looking to be as unpredictable as unhinged in some of the marketing choices that it’s making.”
While speaking on the Brandmakers podcast, Louise teased that a core part of its 2026 strategy would be to double down on cultural marketing. Louise and her team are looking to employ “tactics that harness and capture that cultural conversation,” she says. “You're going to be seeing a lot of that in 2026, we're going to be hanging our hats on some real cultural tentpole moments, some expected and some unexpected.”
