Lessons on how brands can earn attention. We explore identity systems, positioning, and the craft of distinctiveness – from sonic logos to service design – so brand marketers and makers can build brands people actually care about.
We tell ourselves inspiration is a simple errand: open Pinterest or Instagram, take a walk, buy a coffee, return with a spark. In reality, it’s more like skimming a library’s returns cart, you have to go through stacks of almosts to reach the book you actually need.
Alex Zeevalkink
