Branding - The Subthread

Attention is Finite: Eugene Healey on Structuring for Creative Scale

Eugene Healey doesn’t waste words. A brand strategist with a clinician’s eye for culture, he thinks brands need to rewire themselves to handle the “enormous” amounts of creative that tech will enable.

Culture Branding

Hannah Bowler

Oct 7, 2025 — 3 min read

The Designer’s Shortcut: Branding, UI, UX

We tell ourselves inspiration is a simple errand: open Pinterest or Instagram, take a walk, buy a coffee, return with a spark. In reality, it’s more like skimming a library’s returns cart, you have to go through stacks of almosts to reach the book you actually need.

Branding Design

Alex Zeevalkink

Oct 2, 2025 — 2 min read

Future Makers Live: Insights You Can Use Tomorrow

We started The Subthread to spotlight the people shaping what’s next – and to turn great ideas into real-world conversations. This month, we’re bringing the community together for the first time.

Branding Marketing

Alex Zeevalkink

Oct 1, 2025 — 1 min read

There Can Be No Innovation Without Good Leadership

Sofia Ryan didn’t set out to be a leader. In fact, she actively avoided it. But this all changed when she realized that innovation rarely fails because of lack of ideas, it fails because of poor leadership.

Culture Branding

Hannah Bowler

Sep 25, 2025 — 4 min read

AI Can Make Images, But Only Humans Can Make Meaning

Filmmaker Jonas Hegi is using AI to push creative boundaries at Builders Club, proving that in a world of automated visuals, meaning and originality still matter most.

Design Branding

Hannah Bowler

Sep 23, 2025 — 5 min read

Culture Code - Where Art, Design & Tech Collide

Introducing Culture Code, my new podcast series for The Subthread. This is where art, design, and technology collide in the wild, and where brands come to take notes.

Culture Branding

Alex Zeevalkink

Sep 23, 2025 — 1 min read