Digital Twin, Human Truth Marketers are piloting audience digital twins to shortcut slow and siloed research. Anthropologist Adam Bai argues twins built on representative data, validated against humans, can bridge the ‘say vs do gap’ and speed decisions across teams. Marketing Tech Hannah Bowler Nov 25, 2025 — 5 min read
Keeping authenticity when writing with AI (without becoming a slop brand) AI can accelerate your written work. It can also really flatten your brand. Here’s how to keep your voice – and your audience’s trust – intact. Marketing Tom Rivers Nov 21, 2025 — 2 min read
Is Being Great at One Thing Still Enough in the Age of AI? From agencies to global brands, a new kind of talent is emerging – people who are increasingly adaptable, curious, and fluent across disciplines. Marketing Rich Hewes Nov 5, 2025 — 5 min read
When Ritual Becomes Design Gianni Tozzi, FutureBrand’s global chief creative officer, says brand spaces are learning to feel – moving from campaigns to rituals where adaptive tech and sensorial design turn everyday moments into emotional cues. Branding Marketing Gianni Tozzi Oct 28, 2025 — 4 min read
From SEO to GEO: How Brands Get Recommended by AI AI assistants now shape product discovery. GEO helps brands earn recommendations where we seek for answers. Marketing Hannah Bowler Oct 16, 2025 — 4 min read
Testing Culture Before It Happens Inside Artificial Societies, the startup using AI to model human behavior so brands can see how ideas spread, or backfire, before they launch. Marketing Culture Rich Hewes Oct 15, 2025 — 5 min read
Beyond the Rebrand: Building a Tech-Enabled Culture of Design Inside Skyscanner’s shift from a visual refresh to a design-led operating system – powered by templates, automation, and emerging tools. Branding Marketing Hannah Bowler Oct 13, 2025 — 5 min read
Future Makers Live: Insights You Can Use Tomorrow We started The Subthread to spotlight the people shaping what’s next – and to turn great ideas into real-world conversations. This month, we’re bringing the community together for the first time. Branding Marketing Alex Zeevalkink Oct 1, 2025 — 1 min read
