"Never Heard of Them"
Culture Marketing

"Never Heard of Them"

Cultural relevance isn’t won by playing safe. It’s earned by backing the brilliantly strange before the boardroom catches up – seeing folk heroes in the niches, trusting intuition over sanitized “brand fit,” and moving while the magic’s still messy.

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If I asked you if you’d seen the latest TikTok from Becki-Jo, Bemi Orojuogun or Francis Bourgeois? Would you know who all three are? (Surely everyone knows Francis by now, right?)

And what if I pitched a man who wears thick orange tan, sharp marker lip liner and homemade tinfoil hoop earrings to your beauty brand? Or I pitched a Nigerian mental health nurse who likes to stand in front of buses to your English heritage fashion label?  

It’s probably the making of a very awkward stakeholder Zoom call. 

Brandmakers with Louise Foley, Director of Marketing, Europe at Pinterest

Brandmakers with Louise Foley, Director of Marketing, Europe at Pinterest

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Marketing
Hannah Bowler

Hannah Bowler
Brandmakers with Ruth Henriquez, Head of Partnerships and Licensing at Mattel

Brandmakers with Ruth Henriquez, Head of Partnerships and Licensing at Mattel

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Marketing
Hannah Bowler

Hannah Bowler