In the 1990s, there were fears email would kill the office. Of course, it didn’t, but it did redefine it. Phone calls became less common, but new industries emerged, communication accelerated, and the modern office adapted. Now we have Slack, video calls, and ways of working nobody had previously imagined.
When it comes to digital marketing, AI is no different. Far from being an existential threat, it has the potential to spark a new generation of creative excellence – more so than anything we’ve seen in the past 20 years. But it requires a change of mindset. The opportunity is with those who lead with excitement rather than those who go down a blind alley fuelled by fear.
