For two decades, consumer tech has been obsessed with sleek minimalism. Now one London upstart is betting that fun, fashion and “rebellious creativity” can make people fall in love with their devices again.
Consumer technology has been shaped by Apple’s minimalist aesthetic. Sleek, functional and beautifully engineered, their strategy transformed the industry but it also homogenized it. As a result, culture is far less interested in the latest devices.
Nothing believes that people haven’t fallen out of love with technology, but that technology has lost its personality.
Brands keep treating gaming like one big channel to conquer instead of a culture to earn their way into. But the real question isn’t how to “get into gaming,” but which part of gaming would actually welcome your brand, writes Darragh Barker, senior strategist at Coolr.
Darragh Barker
Founded just three years ago, experiential agency Pinch has already gone from upstart to trusted partner for brands like Amazon, Netflix, and Lululemon. In this episode of Uncut, recorded at Cannes Lions, Nomi talks about what it really takes to build a people-first experiential studio.
Alex Zeevalkink
