Sol Ricagni: Creativity Is a Muscle You Have to Train

Sol Ricagni: Creativity Is a Muscle You Have to Train

From multicultural brand work to writing novels and screenplays, Sol Ricagni has built a creative practice that stretches well beyond the agency walls. Here, she shares what fuels her ideas and how she keeps her creative instincts sharp.


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At 30, Latina creative leader Sol Ricagni is helping push the boundaries of multicultural creativity as vice president of creative and managing director at Migrante, the independent, Los Angeles-founded agency. Her client roster spans Fiat, Alfa Romeo, Jeep and Ram, alongside National Geographic, UNICEF, Lavazza and the W.K. Kellogg Foundation.

Sol's creative practice extends beyond her agency. She has written a novel, a screenplay and a TV pilot, bringing a storyteller’s instinct to her approach to creative direction.