The Subthread The Subthread
Home Categories -Branding -Creativity -Culture -Marketing -Productivity -Tech About Us -About The Subthread -Meet the team -Our Story -Advertise Studios Events -Our events -Community evenings Sign In Sign Up
Sign In Sign Up
Relevance Is a Two-Way Street

Relevance Is a Two-Way Street

In a memified media world, Weber Shandwick's Tom Beckman says the brands that win stop interrupting and start participating – meeting audiences where they are and offering real, mutual value.

Creativity Culture

Hannah Bowler

Hannah Bowler

Oct 23, 2025 — 4 min read
The Productivity Playbook: Notebook LM

The Productivity Playbook: Notebook LM

Google’s Notebook LM turns your trusted sources into a private thinking partner. It’s taking the stress away from a real deep dive by surfacing patterns and compressing a week’s reading into usable insight for marketing (or other) teams.

Productivity Playbook Productivity

Rich Hewes

Rich Hewes

Oct 22, 2025 — 3 min read
Spotting signals with Are.na

Spotting signals with Are.na

Are.na is the ad‑free bookmarking platform creatives swear by – built for collecting signals, organizing research, and going deep without the algorithm. Designer Nu Goteh and fans like Eli Bucksbaum say it’s less a social feed, more a shared library for ideas worth chasing.

Tech Culture

Hannah Bowler

Hannah Bowler

Oct 22, 2025 — 3 min read
From SEO to GEO: How Brands Get Recommended by AI

From SEO to GEO: How Brands Get Recommended by AI

AI assistants now shape product discovery. GEO helps brands earn recommendations where we seek for answers.

Marketing

Hannah Bowler

Hannah Bowler

Oct 16, 2025 — 4 min read
Testing Culture Before It Happens

Testing Culture Before It Happens

Inside Artificial Societies, the startup using AI to model human behavior so brands can see how ideas spread, or backfire, before they launch.

Marketing Culture

Rich Hewes

Rich Hewes

Oct 15, 2025 — 5 min read
Beyond the Rebrand: Building a Tech-Enabled Culture of Design

Beyond the Rebrand: Building a Tech-Enabled Culture of Design

Inside Skyscanner’s shift from a visual refresh to a design-led operating system – powered by templates, automation, and emerging tools.

Branding Marketing

Hannah Bowler

Hannah Bowler

Oct 13, 2025 — 5 min read
Glass vs Screens: Why Smart Glasses Won’t Kill Our Phones – Yet

Glass vs Screens: Why Smart Glasses Won’t Kill Our Phones – Yet

As Snap, Meta, Apple, and Google race toward a screenless future, early demos hint at real utility and new social norms. The question isn’t if we’ll switch, but how we’ll coexist.

Tech Culture

Hannah Bowler

Hannah Bowler

Oct 8, 2025 — 4 min read
The Problem With Brands and Fast Trends

The Problem With Brands and Fast Trends

Joey Zeelen from cultural insights & strategy studio ØUTLIER explains why brands need to stop chasing what’s hot and start understanding what’s human.

Culture

Joey Zeelen

Joey Zeelen

Oct 7, 2025 — 4 min read

End of content

The Subthread The Subthread

For brands and agencies interested in what's next

Copyright - 2025 Subthread Media Ltd
Advertise LinkedIn X YouTube Privacy Policy Instagram TikTok Subscription T&Cs Contact Us