Human‑centred technology, demystified. We map the frontier – AI, interfaces, data, and emerging platforms – through practical explainers and critiques that keep builders and creatives one step ahead.
In Uncut, editor-in-chief Alex Zeevalkink sits down with agency leaders to dig into the realities of their roles, how they innovate, motivate, and where they believe the industry is headed. This week she talks to Rosh Singh, CEO and co-founder of creative technology studio Astral City.
Alex Zeevalkink
Virtual artists are topping charts, packing screens and commanding fandoms. Increasingly brands and entertainment marketers will try to reach those fans by designing participatory worlds, but they need to recognize that live and alive are not the same thing.
Cat Botibol
As trust in big social platforms keeps eroding further, Bluesky continues to build a new kind of social infrastructure: open protocols, portable identities and community‑run feeds where scientists and specialists help verify what you see.
Hannah Bowler
What happens to your brand when most people never visit your website again? In a recent talk, R/GA’s executive creative director Rob Northam argued that the internet we’ve been designing for is built on assumptions that no longer hold, and that AI is about to make those faults impossible to ignore.
Alex Zeevalkink
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Rosh Singh
Notion's Áine Dundas on why the brand leads with community and small, thoughtful experiences, how formats like Café Notion turn power users into the marketing engine, and what its evolving visual identity says about infinite use cases.
Hannah Bowler
