Human‑centred technology, demystified. We map the frontier – AI, interfaces, data, and emerging platforms – through practical explainers and critiques that keep builders and creatives one step ahead.
A wave of AI-led change is colliding with old corporate models. In a recent talk, Dex Hunter‑Torricke argues that marketing leaders need to stop “winging it” on AI and start redesigning their roles, teams and systems for the future they actually want while change is still possible.
Hannah Bowler
As we move towards intelligence you can talk to, and a world where the interface breaks free from the screen, designers need to rethink their approach. The next era of design isn’t about making better journeys; it’s about dismantling them.
Annie Bedard
AI agents aren’t a future “what if” – they’re already reshaping how consumers find and choose products. Hannah Bowler dives into L’Oréal’s shift to Generative Engine Optimization and what it means for search, content, and the in‑store experience.
Hannah Bowler
As AI platforms iterate at breakneck speed, MSQ’s Steve Gatfield argues for task-based training, reusable prompt libraries, and interoperable stacks. He hopes teams stop using AI for search and encourages them to start shaping models that can turn into real working partners focused on outcomes.
Hannah Bowler
We’re quick to call it “AI slop”, but the real question isn’t whether brands use AI – it’s who’s holding the story. From the TV show Knightmare to Daisy by O2, this piece looks at how better storytelling can turn AI chaos into work that actually resonates with people.
Rich Hewes
