Attention is Finite: Eugene Healey on Structuring for Creative Scale

Attention is Finite: Eugene Healey on Structuring for Creative Scale

Eugene Healey doesn’t waste words. A brand strategist with a clinician’s eye for culture, he thinks brands need to rewire themselves to handle the “enormous” amounts of creative that tech will enable.


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You’ve probably seen Eugene and his floating head on your socials – viral videos that dissect cultural shifts through the lens of brands. His skill isn’t hunting signals; it’s context. 

“My skill set is about taking what already exists disparately and being able to thread that into a cogent narrative for a much broader range of people than would be able to access those individual threads.”