“No one's looking you up, no one's searching for your story,” Carlsberg’s global brand director Lynsey Woods says, explaining that getting your brand story out there has never been harder.
Sharing the challenges of brand comms in 2026 on a recent episode of The Partnership Game, Lynsey talks of how sports can connect at a time when connection feels fraught.
“We're all fighting the urge not to be on our screens all the time. Connection feels like a real effort now,” she says. As a society we’ve been through the Covid-19 pandemic, multiple wars and economic hardships. “The impact on consumers' lives in the last six years has been phenomenal,” Lynsey says.
