“There's no other language in the world you could come up with, other than football that connects us in a better way,” Robert Zitzmann declares.
The managing director and partner at the German agency JvM Sports joins an episode of The Partnership Game during the Fifa World Cup. In his view, aligning with the tournament is non-negotiable for brands that want to do cultural marketing.
“There's no other event with more global reach and depth than the Fifa World Cup and that's just an absolute phenomenon,” Robert tells The Subthread during his interview. From his perspective, the tournament represents more than a sponsorship opportunity. It is a shared cultural moment that allows brands to connect with audiences through values, identity and emotion.
