Why we launched The Subthread and what we aim to cover

After years in marketing, media, tech, and creative industries, we kept running into the same wall: innovators had nowhere to go for sharp insights, genuine connection, and a dose of curiosity. Most outlets treat creativity, technology, and innovation as separate planets. We know they’re tangled together – and that’s where the real action happens.

Tech’s evolving at breakneck speed. Creativity’s getting braver. The best innovation? It’s still happening in the messy middle, where ideas collide and culture gets rewritten. That’s the space we live for.

But all these new opportunities for progress come with a challenge. The speed of change makes it harder to separate fleeting trends from meaningful signals, and it’s getting harder to know where to invest your time so you learn the skills that will still matter tomorrow.

That’s why we created The Subthread.

Our mission: connect you with the people, stories, and tools that help you not just keep up, but leap ahead – no hype, no filler.

Whether you’re a creative leader, marketer, founder, or product maker, we showcase the boldest ideas and bring you the stories that will help you innovate faster and smarter.

You need information that’s undiluted, insightful, and presented in a way that doesn’t just inform, but also inspires and entertains.

What you can expect from us

The Subthread is dedicated to the stories, people, and projects shaping what comes next. We explore how things like AI, immersive tools, spatial computing, and emerging platforms are changing the way we design, tell stories, launch products, and build communities.

We do this through regular podcasts, shorts, documentaries, events, and a weekly newsletter – plus online pieces dropping multiple times per week.

Here’s what you’ll get: