There was a time when a big number could genuinely make my week. You know the moment in the boardroom, the slide changes and suddenly: reach, impressions, coverage volume. Nice, chunky and comforting. Everyone in the room exhales and someone says: “great result.”
I’ve absolutely been that person. I’ve sold those numbers, celebrated them, high-fived over them and built entire decks around them. I’ve said “this really traveled” while pointing at a graph, as if I personally escorted it across the internet. No shame, but okay, maybe a little shame.
