A wave of AI-led change is colliding with old corporate models. In a recent talk, Dex Hunter‑Torricke argues that marketing leaders need to stop “winging it” on AI and start redesigning their roles, teams and systems for the future they actually want while change is still possible.
“Take the future seriously.” That was the message from Dex Hunter-Torricke to a room packed with senior brand leaders.
“It is astonishing to me how many smart leaders are essentially winging it through the 21st century when one of the most powerful pieces of technology is arriving,” he said, while pointing to early skepticism around the iPhone. A time when some insisted no one would ever send emails on a mobile. “Do not be that person,” he warned.
As trust in big social platforms keeps eroding further, Bluesky continues to build a new kind of social infrastructure: open protocols, portable identities and community‑run feeds where scientists and specialists help verify what you see.
Hannah Bowler
Street football, a cast that stretches from Ronaldo to Kim Kardashian, and football positioned as pop culture. Nike’s latest football campaign shows how big brands should start to think "culture-first" when it comes to major sporting events.
Rich Hewes
