There is a question that does not get asked enough in conversations about artificial intelligence and the future of advertising. It is not about which jobs will disappear, or how fast creative production will be automated, or whether agencies are ready for what is coming. It is a simpler question, and a more awkward one.
Why hasn’t anyone built the tool?
If AI-generated advertising is as inevitable as the consensus suggests, the companies with the most to gain from proving it should be racing to demonstrate it.
