Why Your Branded AI Needs a Soul
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
Stop Trying to “Do Gaming” All at Once
Brands keep treating gaming like one big channel to conquer instead of a culture to earn their way into. But the real question isn’t how to “get into gaming,” but which part of gaming would actually welcome your brand, writes Darragh Barker, senior strategist at Coolr.
Darragh Barker
Uncut with Emily Rickard, CEO of Buck
Sitting down this week with editor‑in‑chief Alex Zeevalkink is Emily Rickard, CEO of global creative company Buck. In Uncut, Emily reveals how Buck has won over some of the biggest brands in Silicon Valley, how her team is constantly learning, and why she will always make space for new talent.
Alex Zeevalkink
Adland, It’s Time to Bring the Champagne Again
Marketing scientist Rory Dolan argues that in an AI-saturated industry, the real edge comes from standardizing the science, betting harder on creative bravery, and building internal cultures where taking a risk feels safe enough to lead to genuinely innovative work.
Alex Zeevalkink
