Why Your Branded AI Needs a Soul
We trust people, not machines. Plenty of brands are racing to bolt AI onto their products, but very few stop to ask whether what they’re building actually feels like them. If your AI does not behave like a member of your team, your audience won’t trust and adopt it. So how do we solve this?
The New Media Hire: Why Agencies Now Want Mathematicians, Not Marketers
Media buying has become a numbers game. Now some agencies are tearing up the hiring playbook and recruiting mathematicians, economists and computer scientists over advertising graduates, and betting that curiosity beats a marketing CV.
Hannah Bowler
A Call to Action For Brands to Make Live Accessible
As huge swathes of society become increasingly priced out of live experiences, Jodie Fullagar, co-founder and co-CEO of Run Deep, believes brands have a clear choice. Remain passive bystanders with logos on perimeter boards, or step in as cultural enablers.
Jodie Fullagar
When Looking the Part Is No Longer Enough
AI has made competent creative almost frictionless to produce. But raising the floor isn’t the same as raising the ceiling, and if agencies mistake output for creativity, they’ll erode the one advantage they have left, writes Arthur Perez, managing director at Stereo Creative.
Arthur Perez