Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.
AI agents aren’t a future “what if” – they’re already reshaping how consumers find and choose products. Hannah Bowler dives into L’Oréal’s shift to Generative Engine Optimization and what it means for search, content, and the in‑store experience.
Hannah Bowler
Traditionally artists rely on galleries, festivals, or cultural institutions for support and funding. These organisations don’t just distribute work, they also act as cultural gatekeepers, deciding what projects are worthy and what work should reach the public. But that model is being rewritten.
Hannah Bowler
As AI platforms iterate at breakneck speed, MSQ’s Steve Gatfield argues for task-based training, reusable prompt libraries, and interoperable stacks. He hopes teams stop using AI for search and encourages them to start shaping models that can turn into real working partners focused on outcomes.
Hannah Bowler
