Having reported on the world of creativity, media and tech for many years now, Hannah gets the bigger picture. Her reporting blends sharp analysis with a human lens, connecting the dots between innovation, culture, and impact.
Brands are falling over themselves to get into women’s sport, but too many still treat it like a bolt-on sponsorship. The real wins, however, can be found in telling richer stories, tapping into their wider passions, and committing to the game long after the final whistle.
Hannah Bowler
AI agents aren’t a future “what if” – they’re already reshaping how consumers find and choose products. Hannah Bowler dives into L’Oréal’s shift to Generative Engine Optimization and what it means for search, content, and the in‑store experience.
Hannah Bowler
